Why have it? The event has very little star power through out all of the rosters, seriously if Cal Clutterbuck is on team Canada that shows the talent selected to participate in this tournament. Not that the players selected are no good, but most are not the top line elite players that we see in the Olympics. However, there are some big names scattered through out the tournament like Rick Nash, Jaromir Jagr, and Ilya Kovalchuk but many big name players choose to pass up the tournament and focus on resting up during the NHL off season.
This can be a good experience for the younger skaters like Jeff Skinner, Evander Kane, and Mikhail Grabovski to stay on their skates for a few more weeks and gain some more experiense with some of the best players in the game. But other than that people will not change the channel from the game seven overtime thrillers, or the series prolonging saves that make the Stanley Cup Playoffs until the cup has been lifted and the beards have been shaven.